The letter ‘A’ in the name of AIBJ stands for Acceleration, the Acceleration of our customers’ businesses, and Achievement, our mission. The M&A business encourages our customers to make major changes. There may be risks and anxieties in the dramatic changes involved. We want to be a companion to our customers, to push them confidently and to be an accelerator for them to take the necessary big step forward. We have defined a logo that expresses this determination.
Two symmetrical elements. It is the way in which companies connect with each other and push forward to new heights. It is the way we help our customers to accelerate their ascent. Together, they weave a diamond shape, symbolising the solidity of the diamond that makes a business stronger.
Deep blue represents the colour of the sky in the stratosphere. It represents a rocket that takes off from the ground and accelerates powerfully, like a rocket about to take off into space. In other words, like the blue of “challenge” and the clear sky, we will push forward without a cloud in sight.
Light blue represents the process of M&A that is necessary in order to achieve the success of the deals seen in the deep blue phase above.